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Q1 U.S. Prestige Beauty Sales Rise Again

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By: Jamie Matusow

Editor-in-Chief

According to a report just out from The NPD Group, in the first quarter of 2017, sales of U.S. prestige beauty products reached $4 billion, a 4% increase from Q1 2016.

Prestige makeup continues to lead overall beauty industry gains. The eye category grew at the fastest rate, driven by eye shadow (+14%), eye brow (+12%) and mascara (+5%). All other face (+20%) and face primers (+18 %) led the gains for the face category. In skin care, face masks (+47 %), shampoo (+23 %), acne treatment (+16 %) and body cleansers (+9 %) were up.

Sales of travel-size makeup products grew by 47% or almost $14 million. In skin care, sunscreen sales grew by 11%, reaching $17.6 million.  

The fastest-growing fragrance segment in Q1 was home scents, with sales up 16%. Fragrance juice sales were flat in the period.

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